Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Personalized Packaging Gives Brands a Boost - Ink World Magazine

What are you searching for?

Sign in
Online Exclusives

Personalized Packaging Gives Brands a Boost

HP explores how a new generation of customers value digitally-printed products.

By: Greg Hryina

Associate Editor, Label & Narrow Web

With purchasing decisions changing among multiple generations of consumers, HP has taken a deep dive into the value of digitally-printed labels and packaging. In a webinar held on Jan. 23, 2019, Jose “Pepe” Gorbea, EMEA brand owner at HP, detailed HP’s research in the field of personalization and how brands can benefit in the future. Gorbea, who boasts more than 20 years of experience with marketing, innovation, digital printing, and sales, believes personalized printing can create stories to f...

Become an Industry Insider and get FREE 24/7 access to this story and all of Ink World magazine.

Already a subscriber? Sign in

Add us as a preferred source on Google

Get the latest Ink World magazine news, insights and analysis in your Google Search and AI experiences.

Add Ink World magazine as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Ink World magazine Newsletters